Customer Relationship Marketing Software
For customers who want to take Customer Relationship Marketing to the next level, our Relate Software is a unified, end-to-end management and tracking of loyalty and stored-value/gift cards, with the option of using one integrated card for both purposes. Cards can be issued instantly - whether online, in the store, or via email - and can be used in any channel. Because all card-related activities are recorded in real time, loyalty points and card balances are always accurate to the last transaction.
Loyalty/gift card capabilities are easy to use and flexible. For example, to ensure customer satisfaction, you can empower associates to issue additional points or dollars to offset an unsatisfactory shopping experience.
Improve your marketing effectiveness with Relate software, a Java-based customer relationship marketing solution that unifies marketing and planning management while providing the tools, analytics, and customer specific information to optimize your promotional activities and increase sales. From initial analysis, through implementation, execution, and evaluation of results, Relate lets you build and manage an unlimited number of campaigns and promotional activities. With Relate Retail CRM, you can manage customer names and histories, operate stored value programs, issue loyalty points, manage gift cards, build and stratify segments, and launch and measure targeted campaigns. Furthermore, you can focus efforts on high return opportunities, reduce waste, and improve top line revenue.
Relate is composed of modules that enable you to implement loyalty, gift card, and customer management programs, each supported by segmentation and campaign management tools. Plan campaign execution through the mail, email, in-store, or a tailored combination of several channels, and even incorporate your POS to create real-time marketing programs.
- Java-based CRM solution
- Centralized customer information repository
- Campaign creation and management wizard
- Modular installation option
- Choice of hosting locations, databases, and operating systemss
- Serialized coupons
- Email management and distribution
- Easily track and manage loyalty and gift card capabilities